DON’T: Rely Solely on Word-of-Mouth Marketing
No, we’re not saying that word-of-mouth has been rendered an obsolete marketing strategy. It still brings value to the table. But these days, the optimal way to advertise your business is by doing is online.
If your business is just starting out, or your salon isn’t located in a highly visible space, then online advertising can quickly become your best friend! By investing some of your dog groomer salary into your digital marketing strategies, you can drastically increase your chances of clients finding you and seeking out your services.
So, create a business page on Facebook and spend a little money boosting certain posts, ads, or promotional offers. Another smart idea would be to invest in Google AdWords. That way, your name pops up when dog owners perform a Google Search for grooming businesses in their area.
So long as your…