As civil war loomed in 1861, Abraham Lincoln urged the deeply polarized nation to remain united. “We are not enemies, but friends. … The mystic chords of memory will swell when again touched … by the better angels of our nature.”

Rob Schwartz, seasoned ad-man and political citizen, feels much the same way, but rather than angels, he’s putting his money on dogs. As this fractious campaign season winds its way to November 3, Schwartz suggests that “calling forth our canine instincts” is the way to go. Not surprising, considering that the words “be more human (and if in doubt) be more dog” are emblazoned on his company’s walls in massive, sans-serif letters.

Surfing the internet, Schwartz—CEO of TBWAChiatDay New York, an A-list agency—turned up wonderful photos of Joe Biden and dogs, which led him to dive deeper, looking for connections between dogs and…

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